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Web Brand .com
helps understand how to and where to look
for help when starting a new brand, developing an existing
one.
The purpose of a brand is to create the
impression that the product, service or the person
associated with that brand have specific qualities.
Determining what are these qualities, why, how to make that
association work for the purpose of a defined benefit is the
art and science of branding.
There are 3 main vectors for a brand.
1) The size of the awareness targeted:
global or local.
Coca-Cola, Apple, GM, Google
targets worldwide brand awareness
2) Mass market or vertical markets.
Nike, Levi's, Apple are interested
with all consumers no matter their profile as
opposed with IBM, GE main markets being other
businesses and government.
3) Multiple vs Unique association.
Proctor & Gamble, Cartier, Hyunday
have multiple products in various industry with the
same Brand compare to GreenPeace, The Beatles that
define only one experience.
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